Encore

Ticketing App · Concept / Case Study / 2 Weeks (2024)

Overview

A ticketing experience that puts real fans first with verified access, transparent queues, and fair resale.

The Concept

A fan-first ticketing experience designed to restore fairness, transparency, and trust in the live music industry.

Live Prototype

Research

Designing for the real fan.

I combined desk research with fan forum analysis to understand the emotional toll of broken ticketing, and the systemic issues that cause it.

Designing for the real fan.

I combined desk research with fan forum analysis to understand the emotional toll of broken ticketing, and the systemic issues that cause it.

participants

Desk Research + Fan Forum Analysis

criteria

Concert and live-event fans, ages 18–35.

persona

Sophie, 25 · Fan

Spends every spare minute chasing tickets for the artists she loves.

motivators

Faster response times during live chats

Values transparency over the entire purchase journey

Will pay fair prices, but not for hidden markups

Frustrations

Opaque queues that disappear leave fans completely in the dark

Hidden fees create sticker shock at checkout

Resale markups feel exploitative and disrespectful

Patterns that shaped the design

Queue Frustration: Opaque systems erode trust

Lack of Transparency: Hidden fees by design

Scalper Exploitation: Bots buy out inventory in seconds

Emotional Toll: Fans feel betrayed by the system

The Solution

To bring Encore to life, I mapped four key features that would create a ticketing experience that prioritizes real fans, restores transparency, and makes buying tickets feel fair and exciting again

Confirms fan identity through a verified-fan process before entering the ticket queue.

Impact

A fair system, end to end. Encore replaces the anxiety of a broken system with a calm, fan-first journey.

Final Thoughts

Encore confirmed that trust is a design decision. Every message, every queue interaction, every micro-animation signals to the user whether a system respects them.

Designing for fairness required rethinking the system from the ground up, and that's exactly where UX thinking thrives.

Encore confirmed that trust is a design decision. Every message, every queue interaction, every micro-animation signals to the user whether a system respects them.

Designing for fairness required rethinking the system from the ground up, and that's exactly where UX thinking thrives.

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Ricky Roacho

Independent Product Designer.

Currently taking on selected projects for 2026.

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Designed with intention.

Ricky Roacho

Independent Product Designer.

Currently taking on selected projects for 2026.

Navigate

Home

Work

About

Contact

Socials

Medium

X / Twitter

Designed with intention.

Ricky Roacho

Independent Product Designer.

Currently taking on selected projects for 2026.

Navigate

Home

Work

About

Contact

Socials

Medium

X / Twitter

Designed with intention.